Why Most Solopreneurs Waste Time on Email (And How to Avoid It)

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A solopreneur in a blue sweater sits at a white desk, using a white keyboard connected to an iMac. The desk has a blue candle, small decorative items, pens in a blue holder, and notebooks. A potted plant and golden decor item are in the background.

Ever feel like your inbox is running your life? I’ve been there.

As a solopreneur juggling multiple roles, I used to spend countless hours sifting through emails, crafting responses, and trying to keep up with the never-ending flow.

It felt like a full-time job, and it was draining my energy and focus from what really mattered—growing my business.

But here’s the thing: managing emails doesn’t have to be this overwhelming.

In this post, I’ll share common email management mistakes solopreneurs make and introduce you to tools like ChatGPT, Brevo, MailerLite, and WordTune that can transform your email game.

These tools have been game-changers for me, and I believe they can be for you too. Let’s dive in!

Common Email Management Mistakes

Manual Sorting and Filtering 

Many solopreneurs, like myself, juggle multiple inboxes for different roles—day job, side hustle, and personal email. Manually sorting and filtering these emails feels like a full-time job, consuming hours that could be better spent on more critical tasks.

Inefficient Response Strategies 

Crafting personalized responses for each email, especially those of a sensitive nature, can be incredibly time-consuming. Without an efficient approach, solopreneurs may find themselves spending hours drafting and redrafting responses, adding to the overwhelm.

Lack of Automation

A significant issue is the lack of automation in handling repetitive tasks. Whether it’s scheduling emails or sending follow-ups, manual processes can lead to inefficiencies and wasted time.

How AI and Email Tools Can Help

  • Brevo for Email Automation: Brevo offers robust email automation features, allowing solopreneurs to automate sorting, filtering, and scheduling. This tool can significantly reduce the time spent managing emails, enabling more focus on core business activities.
  • MailerLite for Efficient Campaign Management: MailerLite simplifies email marketing campaigns, providing an intuitive platform to manage email lists, create campaigns, and analyze performance. This efficiency can save solopreneurs countless hours.
  • WordTune for Crafting Quick Responses: WordTune helps solopreneurs write concise and effective emails quickly. Suggesting improvements and alternative phrasings ensures that emails are clear, professional, and timely.

Personally, I’ve found that using AI tools like ChatGPT to draft sensitive emails has saved me a lot of time and stress.

Benefits of Using AI Tools

  • Time Savings: AI tools can drastically cut down the time spent on email management. By automating repetitive tasks and streamlining processes, solopreneurs can reclaim hours each week.
  • Increased Productivity: With less time spent on emails, solopreneurs can focus on strategic tasks that drive business growth, boosting overall productivity.
  • Enhanced Communication: AI tools improve the quality and consistency of communication, ensuring that every email is professional and aligned with the business’s tone and style. Over time, I’ve learned to make AI-generated emails sound more like me, which has been crucial for maintaining a personal touch.

Implementation Tips for Solopreneurs

Choosing the Right Tools 

Selecting the right AI tools depends on individual needs. Solopreneurs should consider their specific email management challenges and choose tools that best address these issues.

Setting Up Automation 

Implementing automation features in Brevo and MailerLite can be straightforward. Setting up rules for sorting and scheduling emails can free up significant amounts of time.

Optimizing Email Responses 

Using WordTune to craft email responses can ensure clarity and brevity, making communication more efficient and effective.

The more you use these tools, the faster and more effective you become. Providing context and feedback to AI tools like ChatGPT can dramatically improve the quality of responses.

To wrap it up…

Email management doesn’t have to be a time-consuming task.

By leveraging AI and email tools like Brevo, MailerLite, and WordTune, solopreneurs can streamline their processes, save time, and enhance productivity.

It’s time to embrace these tools and take control of your email management.

Join My Tech Collective for the August Power Hour: Boost Your Email Marketing with Brevo and ChatGPT in One Hour. After August 2024, it will reside in the Resource Library.

About the author 

Jennifer Anastasi

I'm Jennifer Anastasi, a passionate Technology Consultant dedicated to empowering ambitious women solopreneurs and freelancers. I specialize in helping service providers master tech tools to enhance their businesses. Whether you're just starting or looking to optimize your operations, I'm here to guide you with practical, personalized solutions. From creating efficient websites to crafting seamless email marketing strategies, I'll help you find the best fit for your unique business needs. Let's simplify tech together and make it work for you and your clients.

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