What the heck am I supposed to talk about?
I had just finished a workshop called "Click Go Live" (highly recommend by the way) and I knew that I was supposed to tell stories. Only... how am I supposed to tell a story?
Storytelling seems to come naturally to some people, but for others, it's a learned skill. I found myself somewhere in the middle, someone who could tell a story when needed, but couldn't always come up with a story on the spot that was relevant.
What's a marketer to do?
I've spent over a year combing Amazon for the best resources and books when it comes to storytelling. These resources are some of my favorites. Let me know in the comments if I've missed your favorite storytelling book!
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1. Building a StoryBrand: Clarify Your Message So Customers Will Listen
By Donald Miller, this book goes into how to build a story around your ideal clients. It's one of the best in brand marketing and a must read. He goes into all areas of a brand story step by step and provides a framework for telling the story of your business and how you can help you idea clients.
2. Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
By Claire Diaz-Ortiz, this follow up to Building a StoryBrand will walk you through how to use the concepts of building a StoryBrand in your social media. WIth practical tips and tricks, this book will help you take your social media storytelling to the next level
3. Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling
By Matthew Dicks, this book is one of my favorites. We know that we need to tell stories, but rarely are we given information on how to tell them. I also love how this book gives you a framework and system for how to identify stories in your life and how to refine them to craft the types of stories that everyone wants to listen to. The stories in this book are on point and keep you engaged.
4. Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire
By Mark Carpenter and Darrell Harmon, this book tells the story of why stories are so powerful and how to use them in your marketing (and life). They break down how to tell stories (and how not to), where to find them, and all sort of other great juicy tips. I particularly like how they summarize each chapter and give you a practical application. Take the time to do the exercises in this book and you'll be amazed at how they help! This book is filled with practical advice, especially when it comes to asking questions. I haven't seen many others break down how to get engagement as you tell your story.
5. Effective Storytelling Step by Step (2020 edition): Captivate, Engage, and Influence your Audience
By O. G. Goaz, this book has some great nuggets spread through there. I love the chapter on framing. Framing is often overlooked when it comes to stories and I love that it was included here with a GREAT example. I also love the schemas for great stories, the patterns that you can dig into and tell a certain TYPE of story. It's a great framework to use!
6. The Story Engine: An entrepreneur's guide to content
By Kyle Gray, this book helps you follow a framework for coming up with great content consistently, something that most small business owners struggle with. Consistency is key, and therefore a system for generating high quality content is a must have. I found Part III of this book particularly helpful and love the resources and tool tips that he provides.
7. Craft a Standout Story
I put together a presentation to help you craft standout stories that will help you be remembered. Check out the video in my Facebook group!