Outsourcing The Right Way – Don’t Fight It - Jennifer Anastasi

Outsourcing The Right Way – Don’t Fight It

I’m not a solopreneur anymore. I have a team that I work with because I outsource certain areas of my business.

It’s one of the biggest mindset shifts and key lessons to learn as an entrepreneur. You can’t do everything.

No CEO or CFO does all the work in the business. For some reason, people who start a home business often seem to think they have to do everything. 

Sometimes it’s a control issue, but sometimes it’s just not realizing how advantageous outsourcing can be for your business. Let’s talk about the ways that outsourcing some of your marketing tasks can make all the difference.

You Can’t Do Everything

There are tasks that I’m great at, and tasks that aren’t my jam. I’m OK with that.

You are probably very good at something, but no one person is so well rounded that they can always be everything to everyone. You’re never going to master every single skill that you need to run a business.

You’re never going to master every single skill that you need to run a business.

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If it takes 10,000 hours to master a skill, think of all the skills that are needed to run a business. Even if you didn’t sleep, it’s pretty clear that there are more skills out there then you have time for.

Consider all the skills you need in order to be successful in marketing. You need to be a good copywriter, a good graphic designer, and maybe you even need to understand the complicated landing page software you’re trying to use, and then some.

You cannot do it all, so the next best thing is to automate some of it and outsource the rest.

Experts Have Amazing New Tools

You are probably well versed in the tools available for your particular niche. 

But unless your niche is marketing, you may not have access to the best tools for marketing. Do you have the best SEO software? Do you have the best social media graphic software?

Outsourcing to a company or marketing expert will usually mean you end up having access to these amazing tools that you don’t know how to use.

For example, let’s take graphics. Do you have photoshop? A marketing team might. It’s not just access either. It takes a LONG time and effort to become proficient in photoshop.

A graphic expert already has the skills to use the tool the way it should be used.

The Experts Use Best Practices

You don’t know what the best practices are for web design (unless you are a web designer) because you’re not an expert.

But the expert knows and can guide you toward doing the best thing in any given circumstance.

But the expert knows and can guide you toward doing the best thing in any given circumstance.

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I read blog posts about best practices every day. I know who puts out the best resources and I study them. I read books on the best foundations, and dedicate time every day to learning the newest practices.

It’s actually part of my daily routine. Because trends move quickly, I’m always educating myself. Do you have the time every day to spend learning about trends and best practices for web design?

If you’re not a web designer, I’m going to guess that you don’t. And that’s OK! That’s why outsourcing works to your advantage because you get the benefit of someone who IS on top of the best practices without spending all the time learning it yourself.

They Know More Than You

An expert knows more than you about the topic they’re an expert in. That’s why you want to hire them and work with them.

I went to college for five years to earn my bachelor’s and master’s degrees in software engineering. I took more classes than I can even remember on web design and development.

I worked at a major US company to learn practical ways to create killer websites. I had mentors and supervisors who helped me gain the best knowledge.

I’m guessing that you don’t want to go out and get a web design job so that you can learn from others who have been doing it a lot longer.

Instead, outsourcing can get you access to this experience and knowledge.

Another example is using Facebook or Google Ads to promote your business. If you try to do it yourself without the right knowledge, you’ll end up wasting money. If you hire someone who already knows, you will not waste your money.

Get More Time

Everyone is born on this earth with the same 24-hour days. Even Beyonce has only 24 hours.

However, you can get more time in your day simply by outsourcing something that you don’t know how to do, don’t want to learn how to do, and don’t have time to do.

You can get more time in your day simply by outsourcing something that you don’t know how to do, don’t want to learn how to do, and don’t have time to do.

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My social media graphics take time to create. By outsourcing those, I get the time back that I would have spent creating those graphics that I can spend on other things, like working with clients or creating content, those things that only I can do.

It takes the same amount of man-hours (or less because again, I hired an expert), but now there are more people so it gets done in less calendar time.

You’ll Save Money

That might seem crazy to think about but paying an expert will save you both time and money because they know what they’re doing. 

If it takes them 15 minutes to do something that you would have to spend an hour learning, and then another hour attempting, that’s the time you could be spending on what you do know.

There are activities that I can do that others can’t that will make me a lot of money. I know what my hourly rate is.

So why would I want to spend time learning a new skill that won’t make me as much money? It’s a waste for me.

Instead, I’m better off outsourcing and using my time (and therefore earning potential) on the things that only I can do.

Avoid Bottlenecks

One aspect of business that often stops people, especially when they’re trying to do it all themselves, is bottlenecks. 

With so much that needs to get done, if you try to do it all yourself, you become the hold up. You become the person that stops progress from moving forward.

What is often the bottleneck in any organization is the leader. If you’re stubbornly holding things up because you feel you must do it yourself, it’s going to be hard to succeed. 

What is often the bottleneck in any organization is the leader. If you’re stubbornly holding things up because you feel you must do it yourself, it’s going to be hard to succeed.

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You can, but it’ll be much slower than if you got help.

To wrap it up...

Bringing smart people on to your team as contractors is an excellent way to leverage the skills and education of others. 

Sure, you do pay money for that, but you will save both time and money by doing it because you free up your time to do the things you are an expert at doing, which will enable you to earn more money to cover the cost of outsourcing.

Do you outsource anything in your business? Explain in the comments!

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