Something that I see all the time in large Facebook groups, and I’m talking about Facebook groups with 40000 members plus, are the arguments about if you should have a website when you’re starting out your business.
What typically happens is a bunch of people come in and say that they are new to online business and they don’t have the time or resources to have a website. These are the people that are just figuring it out.
This is the part where I tell you that this is 100% okay. When you are new to running your own business and you do not have a proven business model or a proven offer, it’s perfectly okay not to have a website.
I used to think that everybody needed one, but I now believe that sometimes you just need to prove the point before you spend the time and resources into creating such an important part of your overall brand strategy.
Now for the fun part. Usually, there’s also a huge number of people who will come in and say that they are making over $10,000 a month and they don’t have a website. Then they usually start talking about how they have a Facebook page, or they have another lead generation method. They talk about how a website is a waste of time and money and that they have found that they just don’t need it.
There’s a lot to unpack here. In the comments of the same post, you will also see a number of people who tell them that they are wrong. I absolutely love the arguments that they are making for me in this case.
If you want to be viewed as a successful business owner, you’re going to need to put some skin in the game. Too often, people just think of their websites as lead generators. This comes from the idea of funnels and treating websites exactly the same as marketing funnels (a la Click Funnels). The top of a funnel is literally meant to generate leads that’s it. However, that’s not the purpose of a website.
Let’s go back to about 20 years ago. You decided that you were going to sell t-shirts. Chances are, you would need a storefront. Back then everything was brick-and-mortar.
If somebody told you that they were selling T-shirts out of the back of their car and they were making $10,000 a month in profit doing that, you would probably wonder why the math didn’t add up. If you’re making that much money, why are you still selling them out of the back of your car?
These days, it’s all about the website. Your website is your storefront or your brick-and-mortar business. If you tell me that you are making $10,000 a month in profits, but you don’t have a website, I’m wondering what the heck is wrong with your business.
Having a website is part of projecting a professional image. Your website is not just to generate leads. It’s also there to engage and nurture the people who are already in your audience. If I have a question about your business and I don’t want to speak directly to you, I’m going to go to your website and try to find the answer to that question.
For example, if you are a health coach there are probably a variety of methods that you could use to help me get healthier. I might want to understand what your main modality is.
For example, some health coaches rely a lot on yoga. If I hate yoga, I’m not going to want to hire you. I shouldn’t have to scroll through a bunch of Facebook posts to see if you mention yoga anywhere. I also shouldn’t have to reach out and ask you that question right away when I’m just in the research portion of hiring a health coach.
Instead, I would naturally try to find your website. I would want to read about your services on your website and see what it is that you can provide me. In 2021, we’re seeing people who are doing more research before they reach out to talk to someone.
I’m not saying that you can’t make $10,000 a month without a website, but instead what I am suggesting is that you’re losing people who would be happy to hire you purely because you don’t have a website. You’re still making $10,000 a month, however, you could be making $50,000 a month with the same amount of effort. If you have 10 people who are interested in you, but five of them leave because you don’t have a website, that’s a huge problem.
It’s all about WHO is leaving your website
There’s an audience for everyone and an argument that I see often is that “my audience doesn’t care about my lack of a website”. However, that’s not a philosophical reason for leaving or looking elsewhere.
There’s nothing wrong with the people who are leaving. In fact, they’re actually most likely the higher-quality clients. These are the clients who want to make sure that they’re working with the right person. These are the clients who are doing their research and the ones who are going to be pre-sold before they even talk to you. These are the people we want to stick around.
It’s not just a website that can scare these people away, but a number of different branding tactics. But the website is really the big one in the first place to start.
We want to keep these higher-quality people hanging around. If you don’t have as many clients as you’d like, these are the people that are going to fill in those gaps. If you have a full roster, then it gives you more options. You can do something like raise your prices to naturally filter out those that don’t want to pay higher prices. You could provide other services, like a group program. Or you could only say yes to the people that you truly want to work with and refer the rest to other people in your field.
I have hired people without going to their website before. I know quite a few coaches that make a lot of money and their website leaves something to be desired. However, for every one of those particular clients, you are losing probably just as many if not more in this day and age if you don’t have a website.
It’s about your professionalism
It’s all about the amount of professionalism that you exude. If you don’t have that key piece of your brand in place, I’m going to wonder if you really are serious about your business as I was hoping you would be. I’m going to wonder why you are not investing in your business. I’m also going to wonder if you’re even going to be around to fill the services because quite frankly it looks a little bit shady.
We want people to think of us as legitimate business people. We want people to associate professionalism with our brand. Your website, and all the different pieces of it, come together to help give that impression.
So what can you do about this exactly? As I said before, if your brand new business owner and you’re still trying to figure it all out, don’t worry about its website today. Get your business to a point where you’re making sales and you’re starting to see some income and then start to worry about coming up with the time and money for a website.
If you are a business owner who is starting to make some serious profit every month, and you don’t have a website, then it’s time to start thinking very seriously about getting one. I’m not suggesting that you drop $30,000 on a website, but spending a few hundred dollars a year on hosting and using a template can actually massively help your business and help you level up.
And if you have a website, but you don’t think it’s working for you, that’s when it’s time to come talk to me. I’m doing some website and brand audits over the next month or so where I’m digging in to make sure that your brand and your website are working together to help you achieve your business goals, and get you the best results. That’s something that you’re interested in talking to me about, let me know. We don’t have to get on the phone, we can just chat via direct message, or email, or whatever works for you.