Why Small Yet DAILY Action is the Key to Growing Your Business - Jennifer Anastasi

Why Small Yet DAILY Action is the Key to Growing Your Business

Facebook, Instagram, websites, conversations, private messaging… no wonder people get overwhelmed! The marketing game has changed and it can seem like a huge task.

But the truth is, you can master marketing with small actions. The trick is to make it part of your daily routine.

You’ve likely heard that taking small daily actions is the way to experience success in anything you want to do. 

This is true for many aspects of life, including your business.

The actions that get results are consistent, directly affect your income, and provide value to your audience. Doing the right things each day pays off in more than one way.

Keep it Simple

Making money is not complicated. There are billions of people out there in the world making money every day. Marketing tactics don’t need to be complicated.

Sadly, so many people make it complicated. Even though it’s nice having awesome technology to help you get things done, it’s not required. 

You don’t need special landing page software, or to worry about complicated algorithms to be successful. Effective marketing can be simple.

You need a drive to succeed, a willingness to learn, and perseverance to stick it out.

You need a drive to succeed, a willingness to learn, and perseverance to stick it out.

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Once you learn how to make your marketing machine work, the key is to keep it simple and focus on providing a killer experience for your clients and customers.

Often when a client is struggling, when we take a look at the systems and strategies they are using, it becomes clear that it’s all too complicated.

Simplifying is the way to go!

Focus First on Money-Making Activities

Your business cannot exist if you don’t earn money.  It doesn’t matter how good your product and service are. If you don’t make money, you’re out of luck when it comes to your business.

Therefore, make a list of activities you do in your business that can directly be credited with earning something. Making offers is the fastest way to make money.

It doesn’t matter how many courses you create, or the fancy software tools that you invest in. If you don’t make offers to people, you are not going to have a business for long.

It doesn’t matter how many courses you create, or the fancy software tools that you invest in. If you don’t make offers to people, you are not going to have a business for long.

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Take the time to focus on those money-making activities, like talking to your ideal clients, making offers, and nurturing your audience.

I block out time every day for conversations and prospecting. It’s an hour of my day (split into two 30 minute sessions) where I spend time just talking to my ideal clients.

Not everyone decides to work with me, but I gain more in that hour of talking to people than I do the rest of my day. You better believe it’s a non-negotiable for me at this point in my business.

I know what my business goals are and can work on a marketing campaign to reach my target audience. Knowing what’s going to make me money can help me focus on the marketing channels that will help make the most revenue.

When it comes to money, mindset is key. If you have money hangups, these actions are going to be rough. I suggest You Are a Badass At Making Money by Jen Sincero.

Keeping Up with Your Data

How do you know what are the money-making activities? Are you hitting your business objectives?

The only real way to know (not guess) is to keep up with your data. Without the data, you’re just shooting in the dark.

There are certain numbers that you should be tracking and often are overlooked.

What’s the most important piece of data? It’s not how many people visited your website, or how many followers you have on Instagram.

It’s how many sales you’re making and how much profit you’re bringing in. It’s not that we’re all about the money, but without sales, you do not have a business.

You can have the greatest service in the world. You can have the noblest of causes. But without sales, you’re not going to be in business for long.

You can have the greatest service in the world. You can have the noblest of causes. But without sales, you’re not going to be in business for long.

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If you have a CTA (call to action), it’s based on something you can measure – make sure you are measuring. 

If you don’t track and measure, you’re only working on assumption, and that’s not going to work long term.

Tracking the activities that you do during the day, and your sales, you’ll be able to spot trends.

For me, I notice that the more people I speak with, the more strategy sessions I book and the more sales I make.

I also noticed that I get more traffic when I’m actively posting on social media. While the website traffic isn’t the be all end all, the more people that come to my website, the more conversions I have.

My key to making things happen is to create a list. The Checklist Manifesto by Atul Gawande is a fantastic read. 

It has helped me not only get things done but also helps me to track what activities are making me money. Making lists and checklist is a fantastic way to hold yourself accountable.

Always Be Marketing

You’ve probably heard this before, but you should spend more time marketing than doing anything else in your business. 

You've probably heard that the seeds you sow now will sprout in about 90 days. Which means that the marketing effort you make today will show up in your business in terms of revenue in about 90 days.

So if you need to focus on making money now by talking to people (which is the fastest way to generate sales), but you need to market today to have those conversations in 90 days with new people, then what’s a person to do?

There are only so many hours in the day. Each person is given 24 hours. That’s it. So what’s a solo business owner to do.

Of course, thankfully, you can outsource a lot of tasks to help you with your marketing. Outsourcing is one of the biggest shifts from struggling business owner to successful entrepreneur.

Outsourcing is one of the biggest shifts from struggling business owner to successful entrepreneur.

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Outsourcing doesn’t mean that you can’t do something or that you’re not good at it. It means that your time is better spent on other tasks. Plus then you get another person with strengths and weaknesses that hopefully complement yours.

It’s the best way you can clone yourself and get more time in the same amount of time. And if you do it correctly, you’ll make more than enough to cover the costs.

You can also outsource to automation tools and software tools that make your life easier.

But even after you outsource, you’re still going to need to come up with your messaging and strategy. There isn’t a day that goes by where you shouldn’t be marketing. 

That may consist of publishing a new article, a white paper, or running a membership drive. It may be coming up with content for social media posts.

No matter what, every day you should be focused on marketing tasks and taking that daily action to grow your business. Even if it’s coming up with content and sending it to a virtual assistant to post it everywhere.

Schedule Everything

To ensure that you do the things you need to do to grow your business and get smarter about marketing, it’s a good idea to use your calendar to schedule everything you are going to do. 

Creating a marketing plan can be one of the best ways to get through intentionally to your target market. Small business owners can come up with marketing goals and strategy in advance.

Good strategy comes with some forethought. By sitting down and working through your content strategy at the beginning of the month, you can find overall themes and come up with consistent content.

It’s worth the effort to write a marketing plan in order to schedule your content.

It also saves you time by batching tasks. It takes a lot of energy for our brains to switch tasks. By batching your content creation and scheduling out a plan, you make the most of your brainpower.

That way, when you go to work, you simply open your calendar and get started on those tasks. Consistency is the key to success.

Consistency is the key to success.

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Not having to think every day when you sit down to take your daily action can make all the difference. I have the next month of my content mapped out and most of my social media is scheduled out already.

Having everything available to schedule also lets you take advantage of automation tools. With tech being what it is today, it’s easy to offload some of your work to a software tool.

To wrap it up...

You need to develop consistent action when it comes to marketing. Marketing helps you grow your business, your income, and your bottom line. 

Believe it or not, you don’t have to do as much as you think you do to succeed. You simply need to work smarter, not harder.

Using the tools that are available to you and developing a good strategy can make all the difference. By creating a small business marketing plan, you can grow your business every day without getting overwhelmed.

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Jennifer Anastasi

I'm a software engineer with nearly 10 years of experience in software and website development. I help women entrepreneurs with their website and technical business needs. I specialized in user experience and conversions.


I empower moms like me to run their website with confidence and feel in control of their business, all while juggling #momlife at the same time.

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