Charlene had a flourishing VA business a simple one page website, but when she advanced to get certified as an Online Business Manager, she knew she needed to upgrade her branding as well. Together, we created a professional website that shows off her values and mission to attract her ideal clients.

From Hidden...

Charlene was doing well with her one page website, but she wasn't fully comfortable sending it to potential clients once she became a certified OBM. She wanted a more professional looking website that matched her new prices and the direction her business was going in.

It was important to Charlene that her website aligned with her personal values and her love of organization. As a personal brand, she wanted her website to feel like "her" and to incorporate the colors and themes that she loves.

The Solution

Working with Charlene was a breeze. Because she had a strong sense of self already, it was easy to figure out what values were important to put on full display.

I tightened up her copy to speak directly to her core audience. By doing target market research at the start of the project, we were able to use words in her copy that her ideal clients were already using. We were able to discover their exact pain points in their own words and utilize them on her site.

The visuals were created with her sense of organization in mind. We used narrow boxes to keep her ideas contained and looking neat. We played around with her graphics and used different stock photography where it was needed that fit with her overall vibe and feel.

...To Bold and Visible

With a clear and professional website, Charlene has a memorable online presence now. Her brand feels cohesive and matches the visual graphics that she uses in her marketing on social media.

Once ownership was transferred, Charlene was able to make her own updates and keep her website current with any new changes in her services or business.

With confidence and new visibility, she's able to show off her certification to the world and attract more of her ideal clients using their own words!

About the Author Jennifer Anastasi

I’m Jennifer Anastasi, an Engineer turned Brand Strategist. I empower other service-based businesses to find that clear brand and online presence using my background in tech mixed with creativity (I'm a lifelong creative after all). Unlike courses or group programs, I focus on each business as a unique entity and break down complex and intimidating concepts into easy-to-understand ideas for custom results.

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