When it comes to your brand strategy and values, there's one word that seems to be on everybody's list these days.There's this trend that I'm seeing where people need to be "authentic" in their marketing. It seems to mean that ...

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Around this time last year, I started working with a coach. I was really struggling with getting sales for my business and I knew that I needed help. When I started my own business I didn't have any type of ...

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​Hi everybody. So today we're going to talk about how you actually get better clients through brand strategy. I know that's a really powerful statement to make. So I want to back it up with an actual situation that I ...

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We all know that we need a solid foundation to build a house. Otherwise the whole house falls down. Our businesses are the same way. We need a strong foundation to build everything else on. Before you can hardcore market ...

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Really good well-branded businesses will have a URL that matches with their business names. For example, I have jenniferanastasi.com and that is my main URL. Now, I have a few other ones that I’ve purchased. So I purchased teawithjennifer.com because ...

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What the heck am I supposed to talk about?I had just finished a workshop called "Click Go Live" (highly recommend by the way) and I knew that I was supposed to tell stories. Only... how am I supposed to tell ...

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