Discover Your Brand Voice: A Step-by-Step Guide for New Women Entrepreneurs


Ever felt like your brand just doesn’t sound like you? Your brand voice is more than just words—it’s how your audience feels when they interact with your business.

Imagine having a guide that not only helps you find your unique voice but also shows you how to keep it consistent using AI tools like ChatGPT. Intrigued? Let’s dive in!

Introduction to Brand Voice

Your brand voice is your business’s unique tone and style. It’s the way you speak to your audience across all platforms. A consistent brand voice builds trust and makes your business memorable.

Think of brands like Dove, with its empowering and inclusive messaging, or Ben & Jerry’s, with its playful and socially conscious tone. These brands have voices that are instantly recognizable and deeply connected to their values.

Defining Your Brand Voice

Identifying Your Core Values and Mission

Start with the foundation of your business: your core values and mission. What do you stand for? Why did you start your business?

When I used to write brand strategies for a living, this was always my first step. For example, if sustainability and empowering women are your core values, your mission might be to create eco-friendly products that help women feel confident.

Using ChatGPT: You can ask ChatGPT to help refine these ideas. Try, “My business focuses on sustainability and empowering women. Can you help me articulate my core values and mission?”

Understanding Your Audience

Next, get to know your audience. Who are they? What do they care about? Create audience personas to visualize your ideal customers. For instance, if your target audience is women entrepreneurs between 30-50 years old, who are new to business, you’ll want to speak directly to their needs and aspirations.

Using ChatGPT: Ask ChatGPT for deeper insights into your audience. For example, “My ideal audience is women entrepreneurs between 30-50 years old. They are new to business. Can you give me more insights about my audience? Ask me questions until you fully understand.”

Describing Your Brand Personality

Now, describe your brand personality. List adjectives that capture the essence of your brand. Maybe your brand is friendly, knowledgeable, and empowering. These traits will shape your voice and ensure it resonates with your audience.

Using ChatGPT: Request ChatGPT to help brainstorm adjectives. For example, “I want my brand to feel friendly, knowledgeable, and empowering. Can you suggest some adjectives and traits to describe my brand personality?”

Documenting Your Brand Voice

Creating a Brand Voice Chart

Documenting your brand voice is crucial for consistency. Create a brand voice chart that categorizes your tone, style, and language. This chart will be your go-to reference for all your content.

Using ChatGPT: Get assistance from ChatGPT to draft a brand voice chart. For example, “Help me create a brand voice chart for a friendly and empowering brand targeting women entrepreneurs.”

Developing Brand Voice Guidelines

Write detailed guidelines for your tone, style, and language. Include do’s and don’ts to maintain consistency. For instance, if your brand is friendly and professional, your guidelines might include using conversational language and avoiding jargon.

Using ChatGPT: Ask ChatGPT to draft brand voice guidelines. For example, “Can you help me create brand voice guidelines for a friendly and professional tone?”

Reviewing and Updating Your Voice

Your brand voice should evolve with your business. Regularly review and update your voice to reflect changes in your audience or industry. This keeps your messaging fresh and relevant.

Using ChatGPT: Request suggestions from ChatGPT for reviewing and updating your brand voice. For example, “How often should I review my brand voice, and what steps should I take to update it?”

Using AI Tools for Consistent Messaging

Leveraging AI for Brand Voice Consistency

AI tools like ChatGPT can help you maintain a consistent brand voice across all your content. These tools generate content that matches your brand’s tone and style, ensuring uniformity.

Using ChatGPT: Before publishing, run your content through ChatGPT to check for consistency with your brand guidelines. For example, “Can you review this social media post and suggest adjustments to match a friendly and empowering tone?”

Integrating AI into Your Content Strategy

Incorporate AI into your content strategy to create engaging content effortlessly. Train AI tools to understand your brand’s unique voice and use them to draft emails, blog posts, and social media updates. Remember, each prompt is just the beginning—refine the AI’s answers by telling it what you like and don’t until you get the perfect result.

Using ChatGPT: Use prompts to integrate AI into content creation. For example, “Help me come up with a blog post outline about the benefits of automation for new women entrepreneurs. I’d like it to include unique and interesting ideas that aren’t obvious.”

Benefits and Challenges of Using AI

While AI is great for maintaining consistency, it won’t replace human creativity. Use AI to support your efforts, especially when starting out. Once your business grows, a brand strategist (ie, a human) can take your voice to the next level.

Using ChatGPT: Ask for advice on maximizing the benefits of AI while avoiding pitfalls. For example, “What are the common challenges when using AI for brand messaging, and how can I overcome them?”

To Wrap It Up…

Discovering and maintaining your brand voice is a journey, but it’s one that pays off. Consistent messaging builds trust and helps you connect with your audience on a deeper level.

Ready to define your brand voice? Follow along on Instagram for more tips!

About the author 

Jennifer Anastasi

I'm Jennifer Anastasi, a passionate Technology Consultant dedicated to empowering ambitious women entrepreneurs and freelancers. I specialize in helping service providers master tech tools to enhance their businesses. Whether you're just starting or looking to optimize your operations, I'm here to guide you with practical, personalized solutions. From creating efficient websites to crafting seamless email marketing strategies, I'll help you find the best fit for your unique business needs. Let's simplify tech together and make it work for you and your clients.

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