Services

When I started my business, I had no idea that messaging was such a huge part of business. I thought that I'd get to it someday when I had spare time (if only).

Instead, I struggled to gain any traction. I wasn't attracting the type of clients I wanted to work with, and I was struggling to pay the bills every month.

As time went on, I started to think that maybe running my own business wasn't for me.

For months, I tried different tactics, different platforms, and different ideal clients. I took another four online courses, and worked with another coach.

Only nothing worked and I was as frustrated as ever.

Looking back on my content, it was all over the place. The message wasn't consistent and it was clear I didn't know who I was as a brand.

And then I discovered brand strategy and everything changed.

The Problem

When it comes to your marketing, your messaging is one of the most important pieces of the puzzle. Only most business owners get it wrong.

They might be clear about what they do, but they don't communicate it well. That’s usually where the confusion is for prospects and if they’re confused they don’t become customers.


The Solution

Having clarity around your brand strategy can help you clearly define those messages.

You need to have effective positioning and if you want your audience to choose you over your competitors, then you're going to have to be crystal clear on why they should choose you.

Effective messaging is about making sure your ideal clients understand the value of what you do for them and how that’s different to the other options they have.

To get that clear brand strategy with effective messaging, we've created the Brand Roadmap and Strategy Packages.

Brand Roadmap


We dig down into your business

A strategic assessment to form the essence of your brand identity

Research and development

An audit of your industry, your audience, competitors, and market landscape. This is done based on your point of view and your big picture.

Brand Roadmap Report

Outlines the strategic roadmap in great detail with a full transparent quote to execute it.

Live Brand Roadmap Session

90-minute recorded video call and presentation of the roadmap with up to five members of your team.

Does this sound like something you'd like to chat about?

FAQs

What do I get after a Brand Roadmap session?

No only do you get the full recording of our session, but you also get the roadmap in a PDF digital document. You also get a full transparent quote of what it would cost to implement your roadmap for you.

What's the process?

First, we chat on the phone to figure out if we're a good fit. I'm selective about who I work with, and I believe that everyone deserves to work with someone who is as excited about their project as they are.

If we're a good fit, then we schedule the session for a week to two weeks later so I have time to do research into your business.

We get on the recorded Zoom call, and we go over your roadmap. You ask me your questions, we chat about your business, and have fun while we're at it!

Within three business days, you get a copy of the recording emailed to you, a transparent quote, and a digital document of your actual roadmap and insights. Nice and simple.

How long does it take?

It takes about a week to two weeks to have our session. This is so I can take a deep dive into your industry, competitors, audience, and market landscape.

Our recorded call is 90-minutes long. The presentation usually takes just over an hour and the rest of the time is spent answering any specific questions that you have.

You'll get your recording, and documents in three business days.

How much will it cost me?

For the amount of research and work that is done, most strategist charge about $1,000 for the value that their getting. Remember, this roadmap helps you see where you can improve your brand strategy and messaging, something that your entire business hinges on.

I charge $495 because I know that it makes it an absolute no-brainer for you. With the insights you gain, you'll be able to make your investment back as soon as you start implementing your newfound clarity.

VIP Brand Package


We create a killer strategy

The implementation of your Brand Roadmap that includes your Brand Strategy and Brand Expression

Brand Strategy

Includes the substance behind your brand and your position in the market. This allows you to stand out from the competition and align your messaging to your “why”. In today’s authenticity driven marketing and social media conversations, this is a must for all brands.

Brand Identity

Includes your brand persona, an individual communication framework, and the visual expression of your brand. This allows you to confidently develop a marketing strategy and keep a consistent brand based on your core identity.

Website

Designed with the user in mind (the key component of Google’s algorithm change expected in 2021). We strategically design a five page website that is ADA compliant and guide you through the content placement and copywriting.

Does this sound like something you'd like to chat about?

FAQs

What do I get from the VIP Brand Package?

Brand Handbook – A hardcover physical handbook with your brand substance outlined, your positioning strategy, ideal client persona, your brand persona details including your brand voice, communication framework so you know what your core messages are, and your brand identity system (with guidelines for proper use). This also includes your brand color palette and usage guidelines as well as your typography guidelines with files for installation on your website or computer. A digital version of the handbook is also provided.

Brand Identity Assets

  • Your strategic logo and sub-mark in color, black, and white (PNG, JPG, PDF, and SVG files included)
  • Business card design and possible other print collateral in PNG and PDF form
  • A five page website designed with the client experience at the center
  • Social media headers for Facebook, Twitter, Instagram (in PNG format)

Marketing Strategy Bonus – how to use your Brand Handbook and strategy to come up with a Marketing Strategy framework

What's the process?

First, we chat on the phone to figure out if we're a good fit. I'm selective about who I work with, and I believe that everyone deserves to work with someone who is as excited about their project as they are.

If we're a good fit, then we schedule a Brand Roadmap session for a week to two weeks later so I have time to do research into your business. You must purchase the Brand Roadmap first.

We get on the recorded Zoom call, and we go over your roadmap. You ask me your questions, we chat about your business, and have fun while we're at it!

Within three business days, you get a copy of the recording emailed to you, a transparent quote, and a digital document of your actual roadmap and insights. Nice and simple.

Then we start the implementation. We have an initial kickoff meeting. After that, you get your homework to work on. Once that's done, the real work begins.

We meet every week for the next four weeks following a schedule to develop your brand strategy. Once the strategy is defined and approved, we get to work on your website and social media graphics.

After about two weeks, we meet again to review your website and make any changes. Then we launch!

You'll get 30 days of email support and one last wrap up meeting to answer any questions you may have.

How long does it take?

It takes about a week to two weeks to have our Brand Roadmap session. This is so I can take a deep dive into your industry, competitors, audience, and market landscape.

Our recorded call is 90-minutes long. The presentation usually takes just over an hour and the rest of the time is spent answering any specific questions that you have.

You'll get your recording, and documents in three business days.

Once the contract is signed, we book the kickoff call. You get about a month to work on your homework.

Then we dive in! We have about four weeks of weekly meetings to develop the full strategy. There's another two weeks for the website and social package after that.

You get 30 days of unlimited email support, and a final call to go over the project. All together, expect a few months.

How much will it cost me?

Your entire business is affected by your brand strategy. From your logo to your brand mission, it touches nearly everything that you do.

I also only work with one client at a time. You get my full, undivided attention during our month of weekly meetings.

Every project is different, which is why we send a transparent and broken down quote that we're happy to review with you.

Typically, it costs $9,000 to create everything, from your strategy to your website development. Other packages are available and can be discussed on a free discovery call.