We all know that we need a solid foundation to build a house. Otherwise the whole house falls down. Our businesses are the same way. We need a strong foundation to build everything else on. Before you can hardcore market ...

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Really good well-branded businesses will have a URL that matches with their business names. For example, I have jenniferanastasi.com and that is my main URL. Now, I have a few other ones that I’ve purchased. So I purchased teawithjennifer.com because ...

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What the heck am I supposed to talk about?I had just finished a workshop called "Click Go Live" (highly recommend by the way) and I knew that I was supposed to tell stories. Only... how am I supposed to tell ...

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“Why isn’t this working?”I was near the point of tears as I looked at my Facebook Ad dashboard once again, praying that the numbers would magically change into something I could be proud of.Nope, they stayed the same, showing the ...

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I get asked often what branding is. I get it. People use the word incorrectly SO MANY TIMES. Branding is how people view your brand. If you have a business that is out there in the world in any way, ...

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Let me guess. You are trying to build up your business, but something somewhere just isn’t working the way it should. You don’t have as many clients as you’d like, and you’re struggling to establish yourself. According to KPMG, “55% of ...

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