Blog - Jennifer Anastasi

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3 Marketing Strategies to Boost Your Business

Marketing is a cornerstone of most businesses today, whether you are selling a product to millions of consumers annually or if you are launching a start-up for the very first time. Knowing which marketing strategies are most impactful, influential, and suitable for your business can ultimately mean the difference between failure and success once you are off of the ground. Focus on Your Niche Focus on your niche in order to streamline your business and brand while maximizing your online reach to the right people and prospective customers. Rather than attempting to reach millions of users in the masses, focusing solely on your niche and preferred industry is a great way to avoid wasting marketing and advertising budgets while you are in the process of building and establishing your business. Focusing solely on your niche does not have to feel tedious, boring, or overwhelming. In fact, choosing to focus on your niche is one of the best ways to stand out from the crowd and competitors in your preferred industry. Create an Effective Online Presence Always create an online presence when you are in the process of developing a new brand or business. An online presence is essential to truly

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How Can I Improve the Happiness of My Employees?

Research has shown that happy employees are 12 percent more productive than employees who are dissatisfied with their jobs. The good news for employers is that there are several simple things that you can do to make employees happier. Lunch Breaks In today's work culture, many employees believe they will be appreciated more by their employers if they work harder for a longer amount of time. Some employees have even expressed the belief their employer will think less of them if they take a lunch break or take advantage of the entirety of the time allotted to them for their lunch breaks. Whether this is true or not depends on the employer. What is not up for debate, however, is that this approach to work is not conducive to a happy and productive workforce. Research has demonstrated that employees who take lunch breaks on a daily basis are more productive, much happier, and more creative. Help Your Employees Progress Make it a point to help each of your employees develop new skills and enhance the skills they already have. You should also provide a path for them to improve their position within your business. Your employees will appreciate the thought

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How Can I Take Advantage of Multi-Channel Marketing?

Marketing is no longer limited to printed newspapers, magazines, and local television or radio ads. With the advent of the internet, social media, and smartphone technology, multi-channel marketing has become even more intricate and in-depth, providing you with endless opportunities to promote your business, brand, or idea to the masses. Understanding how to take advantage of multi-channel marketing is essential whether you are new to entrepreneurship or if you are looking to take a current venture to the next level of online success. Distribution Channels Understanding various distribution channels available to market your business or brand is essential before you begin planning and launching new strategies. Some of the most common types of marketing distribution channels include television, newspaper, radio, local community books, and the internet. However, diving into each channel provides even more insight into the variety of marketing methods that are currently available. Internet advertising is no longer simply limited to PPC campaigns. Today, it is possible to utilize content marketing, influencer marketing, and even digital social media marketing campaigns to spread the word of your business, your official website, and the type of products or services you offer. High-Volume Marketing Using high-volume marketing is one of the

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How to Use Your Existing Clients to Gain New Ones

That feeling of landing a new client is like nothing else.They could have picked from a number of people, but they chose YOU. They are working with YOU. And you are going to help them.It's the best.So you dive in and you do your program. They get amazing results and you solve their problems. Now what?Here's the thing.Selling to an existing client is a lot easier and less expensive than acquiring a new one. Plus they already know you so it takes much less time.While you do want to keep adding new clients to your ideal client list, understanding the costs will make you realize that you must also spend time marketing to your existing customers on a regular basis. There has to be a balance.The more you can increase the lifetime earnings from each client you have, the better your business will grow, and the more likely it is to succeed. And the fewer clients you need altogether.Research Your Existing ClientsUsing all the data you have about your existing clients will help you market to them, but it’s also going to help you create more targeted content and products which will help you get new customers as well as

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How to Be Seen Online – And What Mistakes to Avoid

Anybody who has spent a decent amount of time in the world of online marketing has seen a post on Facebook something to the effect of “I just started a blog yesterday. How soon can I expect people to find it?It would be amazing if we could write something and publish it and immediately it would take off and go viral. Unfortunately that's not how it works.Instead you have to fight tooth and nail when you first start out in order to be seen online.It would be nice if you really could just write, record, publish, and start making money. But there is one step missing, and that is the promotion and marketing step. When you think of promoting, you probably are thinking of promoting a product that costs money, but the truth is, you must promote and market even your free content for it to get enough eyes on it to make a difference.Don't even get me started on a service! If you offer health coaching for example, you're going to have to find a way to get the word out without a physical product. In the coaching space (or other service based spaces), blogging, podcasting, or video marketing can be

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Outsourcing The Right Way – Don’t Fight It

I’m not a solopreneur anymore. I have a team that I work with because I outsource certain areas of my business.It’s one of the biggest mindset shifts and key lessons to learn as an entrepreneur. You can’t do everything.No CEO or CFO does all the work in the business. For some reason, people who start a home business often seem to think they have to do everything. Sometimes it’s a control issue, but sometimes it’s just not realizing how advantageous outsourcing can be for your business. Let’s talk about the ways that outsourcing some of your marketing tasks can make all the difference.You Can’t Do EverythingThere are tasks that I’m great at, and tasks that aren’t my jam. I’m OK with that.You are probably very good at something, but no one person is so well rounded that they can always be everything to everyone. You’re never going to master every single skill that you need to run a business.If it takes 10,000 hours to master a skill, think of all the skills that are needed to run a business. Even if you didn’t sleep, it’s pretty clear that there are more skills out there then you have time for.Consider all the

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Tips and Tricks for Working at Home with Amanda Accioly

Jennifer:  Hello everybody and today we have Amanda Accioly with us and we're going to be talking about working from home. So, Amanda, why don't you introduce yourself.Amanda: Wonderful! Yeah! Absolutely! Thanks so much for having me. I'm excited to be here. As you mentioned my name's Amanda, and I have been working from home full-time for about six months or so. I've been running my own business for a little over a year, about a year and a half.My brief summary is that I'm a wife. I'm married to a lovely man. He's originally from Brazil and we've got two lovely children. Gabrielle, she's 5 years old and in kindergarten, and Luca, he's three years old and in pre-school. So, that's my short biography.Where I actually come from was in the corporate space. I was in corporate finance for nine years before I ended up leaving. That was really the culmination of a long commute, two small children, dropping off, picking up, daycare, the whole thing. I really just felt worn out and wanted to have some more time with my kids, my family, and doing a little bit more of what I love.Jennifer:  That's awesome! My daughter is

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Attracting Your Ideal Clients through Social Media

At this point, if you don’t already consider social media as a great way to market, then I’m not sure what to tell you. It’s effective, gets you reach, and it’s readily available for free.However, it’s also easy to get wrong. So in this episode, we’re talking about how to attract your ideal clients using social media.Selling on social media takes a certain delicacy. No one who is on social media is there to buy.They are there to take random quizzes, impress their friends, communicate with family they don’t feel like talking to on the phone and look at pictures of babies and animals.However, that doesn’t mean you can’t sell there. You just have to go about it softly. And for the love of all things, please don’t only sell on social media. People will easily see right through you.It’s a ConversationRemember that social media is all about talking with other people. Yes, behind each profile picture is a person at a computer. These are real people even though online there’s a general feeling of anonymity.People don’t like to be spoken down to, so you want to make sure that you’re not preaching or lecturing. If you wouldn’t have that

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Why Small Yet DAILY Action is the Key to Growing Your Business

Facebook, Instagram, websites, conversations, private messaging… no wonder people get overwhelmed! The marketing game has changed and it can seem like a huge task.But the truth is, you can master marketing with small actions. The trick is to make it part of your daily routine.You’ve likely heard that taking small daily actions is the way to experience success in anything you want to do. This is true for many aspects of life, including your business.The actions that get results are consistent, directly affect your income, and provide value to your audience. Doing the right things each day pays off in more than one way.Keep it SimpleMaking money is not complicated. There are billions of people out there in the world making money every day. Marketing tactics don’t need to be complicated.Sadly, so many people make it complicated. Even though it’s nice having awesome technology to help you get things done, it’s not required. You don’t need special landing page software, or to worry about complicated algorithms to be successful. Effective marketing can be simple.You need a drive to succeed, a willingness to learn, and perseverance to stick it out.Once you learn how to make your marketing machine work, the key is to

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Growing Your Business with Erin Mortenson

Jennifer: Today we have Erin Mortenson joining us. Erin why don't you go through and introduce yourself. Erin:  Great! So, my name is Erin. I started an online business as a virtual assistant earlier this year, and after you know going through the trials and tribulations of building my own business, I realized I could be helping other people do the same. So, I started coaching other people how to start or grow their own virtual assistant business. Working With New Business Owners Jennifer: That's fantastic! What's your favorite part about working with new business owners? Erin:  Oh my gosh! So, a lot of times what I've seen happen is people come to me just because it's kind of sad but a lot of times they will say I feel desperate. I don't really know what else to do. They are either stuck in their 9 to 5 or they are struggling to find time to spend with their families. I work with a lot of you know stay-at-home moms who are like I just want to help contribute and support to my family's income, but I just don't know what to do. So, my favorite part is really when

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