Blog - Jennifer Anastasi

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Attracting Your Ideal Clients through Social Media

At this point, if you don’t already consider social media as a great way to market, then I’m not sure what to tell you. It’s effective, gets you reach, and it’s readily available for free.However, it’s also easy to get wrong. So in this episode, we’re talking about how to attract your ideal clients using social media.Selling on social media takes a certain delicacy. No one who is on social media is there to buy.They are there to take random quizzes, impress their friends, communicate with family they don’t feel like talking to on the phone and look at pictures of babies and animals.However, that doesn’t mean you can’t sell there. You just have to go about it softly. And for the love of all things, please don’t only sell on social media. People will easily see right through you.It’s a ConversationRemember that social media is all about talking with other people. Yes, behind each profile picture is a person at a computer. These are real people even though online there’s a general feeling of anonymity. Remember that social media is all about talking with other people. Click to Tweet People don’t like to be spoken down to, so you

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Why Small Yet DAILY Action is the Key to Growing Your Business

Facebook, Instagram, websites, conversations, private messaging… no wonder people get overwhelmed! The marketing game has changed and it can seem like a huge task.But the truth is, you can master marketing with small actions. The trick is to make it part of your daily routine.You’ve likely heard that taking small daily actions is the way to experience success in anything you want to do. This is true for many aspects of life, including your business.The actions that get results are consistent, directly affect your income, and provide value to your audience. Doing the right things each day pays off in more than one way.Keep it SimpleMaking money is not complicated. There are billions of people out there in the world making money every day. Marketing tactics don’t need to be complicated.Sadly, so many people make it complicated. Even though it’s nice having awesome technology to help you get things done, it’s not required. You don’t need special landing page software, or to worry about complicated algorithms to be successful. Effective marketing can be simple.You need a drive to succeed, a willingness to learn, and perseverance to stick it out. You need a drive to succeed, a willingness to learn, and perseverance to

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Growing Your Business with Erin Mortenson

Jennifer: Today we have Erin Mortenson joining us. Erin why don't you go through and introduce yourself.Erin:  Great! So, my name is Erin. I started an online business as a virtual assistant earlier this year, and after you know going through the trials and tribulations of building my own business, I realized I could be helping other people do the same. So, I started coaching other people how to start or grow their own virtual assistant business.Working With New Business OwnersJennifer: That's fantastic! What's your favorite part about working with new business owners?Erin:  Oh my gosh! So, a lot of times what I've seen happen is people come to me just because it's kind of sad but a lot of times they will say I feel desperate. I don't really know what else to do. They are either stuck in their 9 to 5 or they are struggling to find time to spend with their families. I work with a lot of you know stay-at-home moms who are like I just want to help contribute and support to my family's income, but I just don't know what to do. So, my favorite part is really when people start discovering what

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Why Your Website Matters

Websites are my favorite part of digital marketing. It's fun to find different ways to bring people back to your website but at its core, your website is really the foundation for your entire business. It's so important, I'm going to tell you why you should hire a pro.The Elephant In the RoomLet's talk about the big elephant in the room. What's the deal with the website thing? It is easy to go out and DIY your website. So, why am I sitting here telling you, you need to hire a pro? It's just because I want you to give me all your money, right? No, that's not the case.You can absolutely DIY your website, but should you? Why Hire A ProLet me put it this way. I could try to DIY the electric work in my basement, go on YouTube and learn all about it, read books and study up. I could go over to Home Depot, get as many supplies as I can get, come home, and try to make it work. At some point, I'm going to have to say a little prayer and really hope I don't burn my house down! Or I could hire a professional electrician who's going

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Marketing 101: It’s More Than Just Funnels

What the heck is marketing really? We all think we know, but there’s usually some missing pieces. We’re going to go over why you need it, and how to leverage it in your business. I've done so many different things in my career. My latest adventure is helping small business owners like me with the tech of their business and specifically with their marketing tech. I'm a mom, I'm a wife, and I even have a fluffy golden retriever. I'm obsessed with tea. I love to dance, and one of my favorite things to do is to enjoy the little things as they come. I'm passionate about helping other small business owners because I'm coming from that corporate environment and I see so many small business owners make easily fixed mistakes because they're trying to do it all themselves. I bring my corporate knowledge to the table to help people make better marketing decisions and to grow their business faster than they ever thought possible. Marketing BasicsAll right, so let's talk marketing a bit more. If a tree falls in the forest and no one's around to hear it, it doesn't make a sound?I’m sure we've all heard this a million times. I know I

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How To Start Your Kickass Business Today

Want to hear a fun fact? Last year 1.79 billion people shopped online. While that number is huge, it isn't surprising because all you have to do is look out your window at people walking by and they're looking down at their phones. The Internet is taking over our lives at this point. I'm not going to sit here and argue if it's right or if it's wrong, but the way of the world today is that the Internet is a huge part of our lives.This started to impact me a few years ago. I had my daughter. I was working outside of my home. I started to feel like I was just losing myself in all of this. I felt like I was constantly giving to my job. I was giving to my child. I was giving to my marriage. I was giving to my house and even to my dog. I was just giving parts of me and I felt like I didn't have anything for me that was just for me. I started to think “what can I do?”While I loved the company I was working for and I loved the product, the truth of the matter was that I was commuting

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Business Plan Outlines – The Very Basics

Nobody’s perfect, myself included. One of the things that I’ve resisted the most is writing a business plan. I had it all in my head and I didn’t have the time to write it down.So what’s the big deal? Well, because I didn’t have an official plan, every new thing that came along would send me into a shiny-object spiral.Having a specific business plan can help safeguard against shiny-object syndrome and keep you on track to meet your goals.ComplexityWhen it comes to business plans, they vary in their complexity. Depending on your situation you may just want to follow a very basic business plan outline.I stuck with a basic plan and I’m glad that I did. I added things as I needed, but it wasn’t as intimidating to start.Regardless, the process of sitting down, creating a business plan outline, and writing a business plan is one of the most valuable exercises you will do. Once I did, it was a lot easier to keep track of what goals I was working toward.Basic Business Plan OutlineList your business credentialsWhy are you qualified to start this business and sell your products and services?Do you have any certifications, degrees, or extra trainings? If

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Authentic Benefits Of Working From Home

I will never forget what it felt like the day that I was laid off. All of a sudden I had been thrown into this uncertainty and I wasn't sure what was going to happen next.I had been in the office environment for so long that the thought of staying in my house all day was terrifying.As I started to look for another job. I realized that I didn't want to go sit in another office somewhere. I didn't want the commute. I didn't want any of it.  I started to consider becoming a remote worker. At first I looked into companies that hired employees to work from home, but then I started to think about potentially working for myself. I certainly had a skill that was something I could turn into a freelancing career.I decided I would give it a try. I mean the worst that could happen is I would just apply for a job and go back to work if working from home didn't have the same appeal anymore.Work from AnywhereThey're bunch of benefits to working from home. First, you can work from anywhere. You are not confined to a specific office space. I can't tell you how

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Searching in Facebook Groups

Today we’re going to talk about searching across Facebook. Facebook is moving towards groups. They want everyone to be in groups with people that have similar interests and have conversations with each other. They’re trying to be a little bit more social and adding the “social” back to social media. If you’re looking for potential clients on Facebook one of the best places to search is in groups. We want to search Facebook to find those clients asking questions so that we can answer them and start to build a relationship. Facebook however does not always make it easy. Instead, you can use the search feature in Facebook with filters to narrow it down to posts that contain a specific word or topic. Watch the video above to learn how and download the text file to shortcut your way into the filters. FREE DownloadSearch All Your Facebook Groups At Once for Your Ideal ClientGet this template to get all the filters in a simple URLGET IT NOW Facebook Filter.txt Share Me! Share0 Pin0 Tweet0 Share0 Jennifer AnastasiI'm a software engineer with nearly 10 years of experience in software and website development. I help women entrepreneurs with their website and technical

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Becoming a Virtual Assistant

Scrolling mindlessly through Facebook, I see another post from a business group. “Help! I need to make money fast from home! What should I do? No MLMs please.” I usually see at least one a day and they usually go the same way. People post MLMs (multi-level marketing opportunities) and then there’s a debate about why people don’t want MLM opportunities. It’s easy to go down that spiral. The truth is, there’s not much that you can do with no money upfront (a usual rule to these posts) and there’s no secret “get rich quick” answer. If someone is honestly looking for a work at home job however, becoming a virtual assistant is a great way to make some money from home doing highly skilled work. There is an upfront cost, but it’s minimal compared to most businesses. Why become a Virtual Assistant? It doesn’t take a rocket scientist to see that there’s a need for more flexibility in the workplace. Companies are downsizing and childcare costs are rising. From this mess comes the need for finding an alternative way to make a good income with built in flexibility and the ability to work remotely. Now more than ever, families

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