About Me

From Corporate Developer to

Brand and Marketing Strategist

Becoming a mom was the biggest and scariest thing that I have ever done in life. It changed how I operate and how I view the world.

Soon, I started to realize that I wanted a job with more flexibility, but also that I wanted something that was my own, separate from my family. Something that I could build to make a difference in my own way.

So after years of working in the tech sector as an engineer, I branched out to start my own business, excited and eager to hit it big. Starting my own brand meant I could have something that was for just me, while having the flexibility to be the mom I wanted to be.

Time became my most precious commodity and I had to be masterful in how I handled everything. I leveraged my history and experience to grow something that gives me freedom in my every day life.

Now, I help other entrepreneurs grow and up level their business. Together, we create a professional strategy and plan that maximizes your marketing so you can attract those ideal clients consistently. We work together to get you more of your precious time back.

When it comes to your messaging and website, I use my engineering background to help you create an amazing experience that draws in your ideal client and shows them why they have to work with you. Your messaging can help you gain clients easily by communicating who you are and who you want to work with.

Now for the details:

Education:

  • Bachelors in Software Engineering with a web development focus 
  • Masters in Software Engineering
  • First student to complete a 5-year dual degree program from Fairfield University
  • Completed a full range of digital marketing courses
  • Certified through Digital Marketer

Work History:

  • Worked for the web development team at NASDAQ
  • Developer for Water’s Corp, a scientific instrumentation company
  • In charge of user experience of an FDA regulated software product at One Hill Solutions
  • Two time blog writer, Etsy shop owner, and web designer
  • Ten years in software and website development
  • Launched two businesses that relied completely on digital marketing

Other Info:

  • Podcaster (new podcast launching soon!)
  • Designed and developed websites for small business owners - and learned you need MORE than a website
  • Extensive research in current web development techniques
  • Mom of a spirited toddler
  • Pet owner of a fluffy golden retriever — a notorious sock thief
  • Master Sandcastle Builder

My goal is to help you grow and scale your business by providing a professional and authoritative online presence.

Most people are bombarded with messages day in and day out of what they should be doing, but they understandably miss steps along the way.

I help you clear it all up, spark ideas, and evolve your business so you can have the business you always envisioned.

Want to hang out? Come join my Facebook community, Strategic Marketing: From DIY to Unforgettable Messaging.

I believe...


Our thoughts and feelings shouldn't stay locked up in our heads. We need to put them out there and express them to the world. We're all about making how we feel and think on the inside visible to others.

Everyone and every business is unique. That means that cookie-cutter branding and marketing don't work. You have your own story and preferences; something that should be celebrated.

Everyone comes to the table with their own skill-set and ideas. It's important to honor and respect those skills to grow and scale your business. You can learn anything that is explained correctly for you.

At the end of the day, all you really have is your word. Having the highest level of integrity is one of the few things you CAN control in this online world. It's important do the right thing.

It's important to be authentic to yourself. So if something doesn't feel right, it's important to put on the breaks. You want to show who you are and your own story, even if it's not picture perfect.

Get to know some random facts about me

Do we have any in common?

Favorite Book: Pride and Prejudice


Happy Place: The Beaches of Cape Cod


Hobby: Crocheting


Secret Talent: I'm a tap dancer!


Favorite Music: 90's Country


Favorite Color: Blue

I'm a writer too...

The following page contains affiliate links. As an Amazon Associate I earn from qualifying purchases. You can learn more by visiting my disclaimer page.