About Me

From Software Engineer to

Brand and Marketing Strategist

I got my first computer in fifth grade. It had a Windows 95 operating system and I loved the darn thing. I wrote my first computer program on my calculator two years later, and went on to get my Masters in Software Engineer.

In my nine years working as a software engineer, I worked on web development teams and finally designed software for the pharmaceutical research space.

It was thrilling, exciting, and tiring all at once. And then, I became a mom. Having my daughter changed how I operate and how I view the world.

I wanted a job with more flexibility, but more so, I wanted something that was my own, separate from my family. Something that I could build to make a difference in my own way.

After starting my web design business for other small businesses, I realized that there was more overlap than I had originally thought with my life as an engineer. The same principles that are used to engineer large software projects can also be used with great success to engineer successful small businesses.

Now, I help other entrepreneurs grow their business by bringing in more (and better) clients. Together, we create a professional strategy and plan that maximizes your marketing so you can attract those ideal clients consistently. We work together to get you more of your precious time back.

When it comes to your messaging and website, I use my engineering background to help you create an amazing experience that draws in your ideal client and shows them why they have to work with you. Your messaging can help you gain clients easily by communicating who you are and who you want to work with.

Now for the details:


  • Bachelors in Software Engineering with a web development focus 
  • Masters in Software Engineering
  • First student to complete a 5-year dual degree program from Fairfield University
  • Completed a full range of digital marketing courses
  • Certified through Digital Marketer

Work History:

  • Worked for the web development team at NASDAQ
  • Developer for Water’s Corp, a scientific instrumentation company
  • In charge of user experience of an FDA regulated software product at One Hill Solutions
  • Two time blog writer, Etsy shop owner, and web designer
  • Ten years in software and website development
  • Launched two businesses that relied completely on digital marketing

Other Info:

  • Podcaster (new podcast launching soon!)
  • Designed and developed websites for small business owners - and learned you need MORE than a website
  • Extensive research in current web design techniques
  • Mom of a spirited toddler
  • Pet owner of a fluffy golden retriever — a notorious sock thief
  • Master Sandcastle Builder

My goal is to help you grow and scale your business by providing a professional and authoritative online presence.

Most people are bombarded with messages day in and day out of what they should be doing, but they understandably miss steps along the way.

I help you clear it all up, spark ideas, and evolve your business so you can have the business you always envisioned.

Want to hang out? Come join my Facebook community, Strategic Marketing: From DIY to Unforgettable Messaging.

I believe...

Our thoughts and feelings shouldn't stay locked up in our heads. We need to put them out there and express them to the world. We're all about making how we feel and think on the inside visible to others.

Everyone and every business is unique. That means that cookie-cutter branding and marketing don't work. You have your own story and preferences; something that should be celebrated.

Everyone comes to the table with their own skill-set and ideas. It's important to honor and respect those skills to grow and scale your business. You can learn anything that is explained correctly for you.

At the end of the day, all you really have is your word. Having the highest level of integrity is one of the few things you CAN control in this online world. It's important do the right thing.

It's important to be authentic to yourself. So if something doesn't feel right, it's important to put on the breaks. You want to show who you are and your own story, even if it's not picture perfect.

Featured On:

(I'm obsessed with Podcasts - more to be added soon)
Email Marketing Simplified with Ashley Duluca
Trust Cast

Get to know some random facts about me

Do we have any in common?

Favorite Book: Pride and Prejudice

Happy Place: The Beaches of Cape Cod

Hobby: Crocheting

Secret Talent: I'm a tap dancer!

Favorite Music: 90's Country

Favorite Color: Blue

I'm a writer too...

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