About Me - Jennifer Anastasi

From Corporate Developer to Technology Expert

When you picture a digital marketer, who do you picture? Is it a dude sitting behind a computer wearing glasses with fast food scattered around him? Or is it a mom balancing a toddler and a tablet, rocking it in high heels?

I'm the latter, once a corporate developer swimming in FDA regulations, now to helping entrepreneurs create amazing business that run on auto-pilot.

After nearly ten years of doing the whole software engineering thing for someone else, I started my own business helping coaches, virtual assistants, and other service based entrepreneurs master their digital marketing.

And thus my company was born. I help small business create a strong brand, automate their online presence, and stand out from the crowd to grow their businesses to new heights they never thought possible.

Now for the details:


  • Bachelors in Software Engineering with a web development focus
  • Masters in Software Engineering
  • First student to complete a 5 year dual degree program
  • Completed a full range of digital marketing courses

Work History:

  • Worked for the web development team at NASDAQ
  • Developer for Water’s Corp, a scientific instrumentation company
  • In charge of user experience of an FDA regulated software product at One Hill Solutions
  • Blog owner of Parent Smarter, Not Harder
  • Over nine years in software and website development
  • Launched two businesses that relied completely on digital marketing

Other Info:

  • Designed and deployed sites for entrepreneurs
  • Extensive research in current web development techniques
  • Master at digital marketing
  • Mom of a spirited toddler
  • Pet owner of a fluffy golden retriever — a notorious sock thief
  • Refuses to get an iPhone
Jennifer Anastasi

So many people have amazing businesses, but they can't seem to find and convert clients. People visit their websites, but leave before getting to the good stuff.

Entrepreneurs spend most of their day just running their business instead of growing it, and wondering if they are even doing the right thing. And that's where I come in.

I have a unique ability to look at a business and know how to draw in the right people and stop them from leaving. And the best part? I know how to fix it, quickly.

To top it off, the educational piece is essential to me. I don't like to create a platform and drop it on my clients. Instead, I want to empower them to run their marketing with confidence and feel in control of their business.

Do you want to learn more? Check out my background story or fill out the form below to contact me today.

Contact Me


I contacted Jennifer with questions regarding select/specific elements of designing a website customized to the needs of my company.

Jennifer offered incredible added value in our intro call alone! She set me in the right direction regarding my website design process, immediately identified areas where my process could be improved and exuded expertise when answering all of my questions.

Hannah Reid

Experiences You Should Have Podcast

My mobile UX before bringing Jennifer on was not the greatest experience. The WordPress theme I was using was clunky and users didn't have a great experience when they came to the site.

Since working with Jennifer, she changed my theme, helped me solidify my brand colors and she took my site to a whole new level. I am much happier with the mobile and desktop UX of my podcast site and am so happy I decided to work with Jennifer!

Jennifer was easy to work with and was quick to make changes.

Gail Menasco - Owner and Podcaster

New Blog

Before I connected with Jennifer, I was LOST. I was in need of a WordPress design for my blog. The original designer that I was in contact with cancelled his services almost a week before my site launch and I was frantic trying to find someone who would accommodate me in such a short period of time.

The feedback from my site has been outstanding. All of my supporters love everything from the layout, to the design, and also the colors.

I liked how responsive Jennifer was through the whole process. Whenever I had a question about something, she responded back to me in a reasonable timeframe. She always kept me in the loop on what was going on and I always knew what to expect throughout the entire process.

I have shared my sentiments of Jennifer through the original FB group that we originally connected on and I would highly recommend her to anyone I encounter that may be in need of someone to help create a website for them.

What surprised me the most about my website was the turn around time. Even though Jennifer gave me a time frame, I was a little skeptical because of the feedback I had been given from other designers when I told them how quickly I needed this project completed. She kept her word and was able to have my site ready and launched in a little under a week.

I just want to say again that Jennifer did an EXCELLENT job on my website and she is HIGHLY recommended. I appreciate her taking on this website as if it was her own. She made sure everything was exactly how I wanted it and answered every single question that I had throughout the process. She gave great recommendations and understood the creative direction that I wanted for my site. She put my mind at ease about launching and I was able to focus on other aspects of my blog. Thank you so much again, Jennifer and l look forward to working with you again in the future~

Sai Clements - Financial Blogger

I had no website and as an artist in this day and age a website is absolutely crucial to my business!

Believe it or not I’ve already gotten some commissions, sold some prints and have an art exhibition in the works.

Jennifer is very computer savvy, is easy to work with and worked with my suggestions ... I’m absolutely thrilled with the website and look forward to working with her in the future to make sure the website is up to date.

I would highly recommend working with Jennifer on a website as she is extremely creative and talented and works with your ideas so it becomes your own unique website.

Absolutely hire her as she is not only smart and creative but trusts your judgement as well so that it is truly your own website with your personal touch.

Jennifer is a brilliant web designer and I’m thrilled with the quality of work she produces!

Paula Anastasi-Buehler

I needed help with designing a website that readers understand what I do when they first visit my website.

Jennifer provided feedback on areas that could be improved making it a friendlier user experience.

She never made me feel bad about how my website currently looks. She praised what was already done well and where things could be better

She’s honest, detailed, and most importantly empathetic.

I was surprised that what I thought looked good needed to be improved. It was so nice to get a fresh set of eyes on my website. She provided actionable feedback on things I can easily fix.

If you’re looking to move your business forward then hire her. Content that converts matters and she will be able to provide the feedback needs to help you reach your goals.

After doing this on my own for quite some time, she gave me perspective that I’d been missing quite some time. I’m so happy to have found her

Marie Jackson

The Burrows Way

I was struggling with optimizing my website & some overall basic questions on how to do things in WordPress.

Jennifer pointed out some amazing things (& some not so great things) from my website and step by step showed me how to change what needed to be changed.

She left no question unanswered & was very easy to work with.

Would I recommend her? Yes! 100% yes.

She was very fast to get back to and at the end had a video for me that I can look back on with amazing tips.

Why wouldn’t you hire her? She knows what she’s doing and will 100% get you the results you want.

Thank you Jennifer! You have been amazing to work with and I appreciate you taking the time to walk me through this. You’re amazing!

Brenda - Owner and Founder

Social Media Coaching

I did not have a website and didn't how about doing it. I am not a techy person so I like to outsource some things I am not good with.

I ended up with a beautiful website that fits me and my brand.

I liked most how simple and easy she was to work with when it came to my brand.

If struggling to make a website for yourself or finding someone to work with for your website, Jennifer I felt was easy to work with.

I was surprised with how professional my website looked!

If you're not sure, go for it. She is easy going and listen to how you would like your website.

Amber Cross - Owner and Coach

I was unsure of what my ideal customer would think of my website and had questions about the brand, the layout, and a few other questions.

Jennifer helped me understand more about what people WANT to see when they get to my website. With her help, I am revamping so that it will be easier to navigate, that people will understand what is being offered from the get go, and the branding will be uniform across the browsing experience.

Jennifer talks about the good and the bad. She is experienced, offered a lot of great advice, and was very helpful!

I have already recommended Jennifer to others and will continue to do so.

I am thrilled that Jennifer loved the branding concept that I came up with. I agreed wholeheartedly with her assessment of my website and cannot wait to be able to implement the changes.

I would tell anyone who is unsure of hiring her that it will totally be worth it.

Jennifer has a great mind and great advice. You won't be sorry that you used her services.

Brenda Deming

What I knew was that I was struggling with getting my ideal audience to notice my site.

I didn't realize that there was so much more to blogging that I didn't know! Parts of it directly, and negatively, effecting my site traffic! Since receiving my audit I have gone through and totally revamped my website, making it more user friendly and more likely to attract and retain the kind of audience that I am searching for.

I love how thoroughly the job was done! I love that I have a video that I can refer to again and again while I am trying to adjust and improve my website. Most of all I love that I didn't just receive a checklist of what is wrong with my site. I received that and so much more, including how I can take the parts of my blog that are working against my success and FIX THEM and make them work for me!

Her turn around time is amazing! Jennifer seems to genuinely want others to succeed so I feel like she puts her best effort into determining ways to help you improve your business and make it the success that you dream of it being!

I was surprised by all of the info that I received, it was a lot more in-depth than I expected.

If it's someone relatively new to the blogging world I would say definitely go for it! Jennifer is such a wealth of knowledge and she will help set your site up to be successful from the start!

Stephanie Shuman

I didn’t realize how inconsistent I was, in terms of branding, links, etc.

I am so GRATEFUL that I came across her services! I would still be in the dark and wondering why things weren’t working out for me. I am amazed at how much I strayed from my original ideas and that she caught them. I am so excited to get started with the changes and start seeing growth!

She was extremely respectful and knew what to say and how to say it! Not once did I feel like she “talked down” or made me feel like I was doing a horrible job with my business.

I definitely would recommend her services to anyone and everyone who asked! She’s skilled at what she does and I feel like everyone could benefit from her technique.

Just her overall kindness and personality. She never made me feel small; rather she guided me. She had great suggestions that I wasn’t getting anywhere else.

I would tell people that she’s very thorough and knowledgeable in her area! And she’s respectful and gives great advice.

I feel truly blessed to have come across her, and I just KNOW that my business will be much better after taking her advice.

Lori Silva - Owner and Founder

I DIY'd my website so I'm always unsure if anyone but myself thinks it looks put together! I wanted to gain some feedback from someone who was objective and knowledgeable about websites so I could learn what was working for me and what wasn't.

Jennifer's feedback was SO helpful! She was great about telling me what things I was doing RIGHT and what things needed improvement to help my business. I got WAY more information and insight from her than I would have thought possible. I now have an actionable to-do list of improvements I can make to my site rather than taking shots in the dark and hoping for the best.

I appreciated her honesty and openness about what I was doing right but also what I needed improvement on.

I would recommend Jennifer because her work was extremely timely and helpful. As an entrepreneur, you can't be good at everything and this was definitely an area where I was lacking. It just makes sense to reach out and get help from someone more knowledgeable, even if you are more of a DIY type of business person.

I was surprised by HOW MUCH information and help she provided. It was way more helpful than I could have imagined. Now I have a list of to dos, some that need to be done ASAP and others that can be done as time allows.

Should you hire her? Do it! You won't regret it and your website will be taken to the next level because of it!

Thank you so much for doing this for me! I greatly appreciate all of your feedback and look forward to working on your suggestion changes!

Carianna Gibb

Sports Zenergy

I was not happy with my website.

I ended up with the absolute best website ever! I love the color scheme - it matches my logo, my business card and the colors of my office! I have been trying for over 4 years to get my website the way I like it and Jennifer was the first person (I worked with 5 others) that was able to accomplish exactly what I was looking for.

I also appreciated her genuineness and taking the time to explain what my site was doing and how it was going to be so much better!!

I was surprised that I finally found someone who understood the type of website I was looking for, for my business.

Jennifer was a pleasure to work with and exceeded my expectations! Her positive attitude and amazing energy! Highly recommend!!

Shirley Shepardson - Owner and Massage Therapist
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