Helping driven entrepreneurs grow their business with a clear and consistent message

Using consistent messaging to bring your business vision to life on your website and in your marketing messages.


Solving marketing problems with expressive solutions

Blending technology and unique expression to transition to unforgettable messaging

You need a memorable message

Marketing these days is built on your ability to be expressive - clearly showing your thoughts and feelings.

Without thoughts, feelings, and emotions, it's hard to connect on a human level. We're just wired that way as people!

I help my clients solve their unique marketing problems (because we're not all carbon copies of each other) by building a memorable platform that communicates your core beliefs and values.

Less marketing problems = more clients = more freedom. Sound good?

People no longer want to deal with businesses.

They want to deal with other people.

You need:

  • A solid foundation to build your messaging on
  • Consistency across your copy, graphics, and every single touch point
  • A clear strategy and plan to move forward to grow your business
  • Something tangible to pass off to a team to eliminate the back and forth

Together, we can build a message that breaths life into your business and create an actionable marketing plan that is easy to understand.

That's where your Brand Guidebook and Website come in!

We work together to...

Clarify your vision

We take a deep dive into the foundation of your business and build a business personality to attract your ideal clients. We want to work with humans, so we humanize your business in multiple ways.

Define Your Story

We clarify your core message and story, your visual identity, and put it all together. This provides a system for you to use in the future. We solve the problems that your business faces specifically, giving you a playbook.

Plan the Future

We create a cohesive strategy that is more than just a logo and website. We grow your business with a consistent message that attracts premium clients. We focus on the stories that need to be told that only you can tell.


I believe all businesses have a unique story to tell.

We work together to unlock those stories and attract high-end clients without cheesy marketing or slimy sales techniques.

It's all about creating a consistent message that starts with your core beliefs and a strong foundation. From there, we build a messaging platform and a system that creates thousands of marketing messages that pull together in the same direction.

It's like having a marketer in your back-pocket whenever you need them, without needing the payroll!

The Process

We dig deep into your business, your competitors, and your audience to define who you are.

Create your core message and brand persona that is based off of you and your business.

You grow your business and bring in more (and higher ticket) clients through consistent marketing.


What clients say

Lori SilvA

Pinterest Strategist

I didn’t realize how inconsistent I was, in terms of branding, links, etc.

I am so GRATEFUL that I came across her services! I would still be in the dark and wondering why things weren’t working out for me. I am so excited to get started with the changes and start seeing growth!

She was extremely respectful and knew what to say and how to say it! Not once did I feel like she “talked down” or made me feel like I was doing a horrible job with my business.

Read More

Jennifer’s skilled at what she does and I feel like everyone could benefit from her technique. She never made me feel small; rather she guided me. She had great suggestions that I wasn’t getting anywhere else.

I feel truly blessed to have come across her, and I just KNOW that my business will be much better after taking her advice.

Renee Sullivan

Hiring Consultant

Transcript

Hi, my name is Renee Sullivan from ALA Services. I'm a hiring consultant. I help minimize the amount of work it takes for a small business owner to find their ideal employee. I also help job seekers find their ideal company to work for. I take the vetting process off of the plate of a business owner. I help customize a job and I will manage any applicants that come through. I will do some screening calls and I will also do some interviews and submit my top recommendations to employers for them to do a final interview and I will help make it recommendations.

As for the job seekers. I actually go through that process as well and help them customize a resume if they need help with that and also helping with their process and finding a company that is a good fit for them and it's all about finding the right match and the right culture.

I was kind of all over the place with trying to get my message out there. After going through the exercise where Jennifer and I pinpointed keywords that describe myself and in my company, I've noticed that I'm using those words and the way I'm presenting what I'm doing with my clients and doing for my clients. I got a much better perspective and clarification in the way I'm presenting.

The biggest “AHA moment” I had was when Jennifer asked me what happens if someone doesn't work out. That prompted me to actually go through the way I was actually presenting what I do. I changed from an hourly rate to providing packages because it in those packages, it's very clear exactly what I'm going to do and how I'm going to do it. So that was a huge question that that made me really think about how I was approaching the way I present what I do.

Because I have restructured the way I'm presenting into packages, I'm getting more clients. They don't have as many questions and there they literally say “Okay I get it. I need you” and they're signing right on the dotted line right then and there. I'm getting a lot more paying clients. I have more time back because I'm spending less time having to re-clarify what I do and how I do it. It's out there with the words I've chosen and the way I've presented it.

I want to share how grateful I am to Jennifer for bringing things up to me that I didn't even think about. Knowing that I can choose my words carefully and the message that I put out there actually is true to who I am as a person and what my company stands for. So thank you for being that person and being insightful yourself to ask me the questions you need to ask in order for me to understand what I need to present to my clients.

FAQ

What's brand strategy?

Branding is often thought of as a logo, and maybe your color scheme. In reality, it's much more than that.

Branding is how people feel when they interact with your business.

Are they excited? Disgusted? Trusting?

A brand strategy is a plan that takes the feelings we want people to associate with a business and creates a number of frameworks to help point people in the right direction.

What's the difference between branding and marketing?

Branding is how people feel about your brand.

Marketing is how you build awareness.

They are partners who depend on each other. Without branding, marketing is scattered and uncontroled.

Without marketing, branding doesn't matter because nobody knows who you are.

Why do you need both brand and marketing strategies?

Marketing without a brand is like a toddler coming back to the beach blanket with a pale of water. They may think they know where they are going, but end up off course without fail.

Branding helps to inform every marketing tactic and gives you a clear guide to work off of.

However, a business without a marketing plan isn't helpful either. If you build it they will not come. You have to market your business to see these gains.

So brand first, market second, and watch your business grow!

What makes you different?

Creativity is not only necessary, but vital to building a brand. Technology and practicality is also an important
ingredient to a successful marketing strategy.

I strive to balance the two together to get the best of both. By leaning on the strengths of both, we can
create a unique blend of creativity and practicality that my clients benefit from.

My super power is breaking down complex topics into understandable bites. When working with me, I'm going to make sure you understand your strategy.

I have experience in both areas as a software engineer and life-long creative, something I use to your advantage.

Most branding people will build you a logo and help you pick colors. While those are part of building a brand, I help you focus on your foundation first and we build everything off of that. It creates a more consistent and cohesive brand.

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