Fear Less

Brand More

Branding strategies and

tech for the overwhelmed

Un-intimidating the process of branding

There are a lot of uncomfortable parts of building a brand, but you don't have to be afraid of them. We work together on...


Wave your personalized flag and plant it firmly to define who you are with confidence.


You be you! Project your own vibe knowing that it's exactly right for your business.


Get a clear website that says exactly who you are (and that you're not embarrassed to show your clients)!


Confidently send potential clients through your sales process knowing you're fully branded.

I take all of that uncertainty away so you don't have to dread tackling the time-consuming aspects of branding.

Hi, I'm Jennifer

A software engineer turned brand strategist, I help you define your brand and messaging, build a professional website you can't wait to show off, and set up your systems to carry the vibe throughout the entire client experience. 

The things that people dislike about branding? Those are the things I love!

I hate all things horror and strive to make the entire branding process as unintimidating as possible for my clients.

We confidently work together to create:

The Clearbrand

A 360-degree interview where together we go deep into your business. I get to know who you are, what you've already done, and where you want to go in the future with your personal brand.

I help you slice through the uncomfortable work with ease to find your brand opportunities and what exactly you should be doing (and what you can safely toss out) to own your vibe with clarity.

You get a confident action plan that you can implement on your own or hire me to do the dirty work for you.

The cost of the Clearbrand is applied to the Actionbrand if we decide to take the next step together.

The Actionbrand

Based on your Clearbrand interview, I create your entire brand to show off your amazing services so you are noticed as the in-control service provider you are.

I handle all the tough stuff from the strategy and website, all the way to set up the systems you need. It's all about taking action and getting you out there comfortably.

Plus, you know the exact steps you need to take after we work together so you can calmly move forward with your business.

All of this is handled in a matter of mere weeks (not months) so we can rip the band-aid off any daunting tasks and get out there in control in no time.

What clients say

Dana Lynne Varga

Musician Career Coach (Branding and Website)

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I am Dana Lynne Varga. I am a classical singer voice teacher and career coach for musicians. I help musicians forge their own unique, fulfilling, and lucrative career path.

[00:00:12] When I first started working with Jennifer, my website was okay. It was kind of average. I had done it myself and, it wasn't very functional. It wasn't very user-friendly and my branding was not organized. It was kind of all over the place. I wasn't sure how to get my message more streamlined and, I felt sort of scattered and it wasn't ideal.

[00:00:37] So now when I send the link for my website, I'm excited for people to see it. I'm excited for them to click through and see all the beautiful colors, and see how well organized it is and how user-friendly it is. I mean, you can find anything you need almost immediately. It's just really functional. It's really beautiful. And I love it.

[00:00:57] Since I've gotten the new website, I feel more legit, more professional. I feel more prepared. I feel invigorated.  I have experienced a huge uptick in business. So many more people expressing interest, reading articles on my site, engaging with my posts , signing up to work with me. And it's been so exciting and every day I'm like, why didn't I do this sooner?

[00:01:26] At first I was thinking, you know, maybe I can just ask for a friend's help and try to spruce up my website that I had made for myself and do I really need to invest in this website?  and then when I started working with Jennifer, it became very clear why people hire web designers of her caliber, because the process is so much more involved and intricate and complicated than I ever knew. The result is far beyond anything I could have done by myself, even with help.

[00:01:57] I love how much time Jennifer spends with you. That was so unexpected to me. I expected that more of our interactions would be just the email or texts and the amount of FaceTime that I got with her, we basically did it together and I wasn't expecting that. And that gave me a sense of control that was helpful to me and also a sense of buy-in and being involved in the process.

[00:02:20] So that was something that I thought was really special and really appreciated. And the whole process was very smooth, very easy, attractive, and fun. I mean, it was fun and the result is fantastic. Thank you, Jennifer.

Renee Sullivan

Hiring Strategist (Branding and Website)

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Hi, my name is Renee Sullivan from ALA Services. I'm a hiring consultant. I help minimize the amount of work it takes for a small business owner to find their ideal employee. I also help job seekers find their ideal company to work for. I take the vetting process off of the plate of a business owner. I help customize a job and I will manage any applicants that come through. I will do some screening calls and I will also do some interviews and submit my top recommendations to employers for them to do a final interview and I will help make it recommendations.

As for the job seekers. I actually go through that process as well and help them customize a resume if they need help with that and also helping with their process and finding a company that is a good fit for them and it's all about finding the right match and the right culture.

I was kind of all over the place with trying to get my message out there. After going through the exercise where Jennifer and I pinpointed keywords that describe myself and in my company, I've noticed that I'm using those words and the way I'm presenting what I'm doing with my clients and doing for my clients. I got a much better perspective and clarification in the way I'm presenting.

The biggest “AHA moment” I had was when Jennifer asked me what happens if someone doesn't work out. That prompted me to actually go through the way I was actually presenting what I do. I changed from an hourly rate to providing packages because it in those packages, it's very clear exactly what I'm going to do and how I'm going to do it. So that was a huge question that that made me really think about how I was approaching the way I present what I do.

Because I have restructured the way I'm presenting into packages, I'm getting more clients. They don't have as many questions and there they literally say “Okay I get it. I need you” and they're signing right on the dotted line right then and there. I'm getting a lot more paying clients. I have more time back because I'm spending less time having to re-clarify what I do and how I do it. It's out there with the words I've chosen and the way I've presented it.

I want to share how grateful I am to Jennifer for bringing things up to me that I didn't even think about. Knowing that I can choose my words carefully and the message that I put out there actually is true to who I am as a person and what my company stands for. So thank you for being that person and being insightful yourself to ask me the questions you need to ask in order for me to understand what I need to present to my clients.