Status-building brands for consultants and service providers
Gain respect and stand-out as a specialist to book premium one-to-one clients.
You've got a skill and you're great at it...
but your marketing and online presence hasn't gotten the memo. I'm for you if you're dealing with:
Your messaging and marketing is whatever you've put together so far. It works... sort of, but you're ready for some real clarity.
Your website could use a facelift and you know it. You don't want to feel embarrassed anymore to send the link to potential clients.
You want to know exactly what to do to be seen in your circle as an authority, someone people are dying to work with who can charge premium prices to get amazing results.
You don't have six months and endless hours to go back and forth on your brand and marketing. You'd rather just take a day or two so you can get back to your business.
You have the skills and your stuff is working, you just know it could be so much better. You need a status-building brand.
This isn't your bro-marketing "expert" branding
We don't subscribe to the idea that you have to market yourself loudly and aggressively to have that expert status. There are more believable ways of showing the world that you know your stuff.
We work together to back up your marketing with a professional web presence, amazing content, and effective online marketing to attract those who need your help.
A 360-degree interview where together we go deep into your business. I get to know who you are, what you've done, and where you want to go.
Then I'll reveal your status-building branding opportunity and what exactly you should be doing (and what you should toss out) to own your specialist identity with clarity.
Then you can implement it on your own, or hire me to do the dirty work for you.
The cost of the Clearbrand is applied to the full project if you move forward.
Based on your Clearbrand interview, I want to show off your expertise and amazing specialty in a way that gets you noticed as the expert you are.
This service executes and implements your entire brand, from strategy and message to designing and building your website. It's all about taking action and you walking away with exactly what you need!
We'll get you out there showing off your authority and attracting those premium clients in no time!
What clients say
Dana Lynne Varga
Musician Career Coach
I am Dana Lynne Varga. I am a classical singer voice teacher and career coach for musicians. I help musicians forge their own unique, fulfilling, and lucrative career path.
[00:00:12] When I first started working with Jennifer, my website was okay. It was kind of average. I had done it myself and, it wasn't very functional. It wasn't very user-friendly and my branding was not organized. It was kind of all over the place. I wasn't sure how to get my message more streamlined and, I felt sort of scattered and it wasn't ideal.
[00:00:37] So now when I send the link for my website, I'm excited for people to see it. I'm excited for them to click through and see all the beautiful colors, and see how well organized it is and how user-friendly it is. I mean, you can find anything you need almost immediately. It's just really functional. It's really beautiful. And I love it.
[00:00:57] Since I've gotten the new website, I feel more legit, more professional. I feel more prepared. I feel invigorated. I have experienced a huge uptick in business. So many more people expressing interest, reading articles on my site, engaging with my posts , signing up to work with me. And it's been so exciting and every day I'm like, why didn't I do this sooner?
[00:01:26] At first I was thinking, you know, maybe I can just ask for a friend's help and try to spruce up my website that I had made for myself and do I really need to invest in this website? and then when I started working with Jennifer, it became very clear why people hire web designers of her caliber, because the process is so much more involved and intricate and complicated than I ever knew. The result is far beyond anything I could have done by myself, even with help.
[00:01:57] I love how much time Jennifer spends with you. That was so unexpected to me. I expected that more of our interactions would be just the email or texts and the amount of FaceTime that I got with her, we basically did it together and I wasn't expecting that. And that gave me a sense of control that was helpful to me and also a sense of buy-in and being involved in the process.
[00:02:20] So that was something that I thought was really special and really appreciated. And the whole process was very smooth, very easy, attractive, and fun. I mean, it was fun and the result is fantastic. Thank you, Jennifer.
Hi, my name is Renee Sullivan from ALA Services. I'm a hiring consultant. I help minimize the amount of work it takes for a small business owner to find their ideal employee. I also help job seekers find their ideal company to work for. I take the vetting process off of the plate of a business owner. I help customize a job and I will manage any applicants that come through. I will do some screening calls and I will also do some interviews and submit my top recommendations to employers for them to do a final interview and I will help make it recommendations.
As for the job seekers. I actually go through that process as well and help them customize a resume if they need help with that and also helping with their process and finding a company that is a good fit for them and it's all about finding the right match and the right culture.
I was kind of all over the place with trying to get my message out there. After going through the exercise where Jennifer and I pinpointed keywords that describe myself and in my company, I've noticed that I'm using those words and the way I'm presenting what I'm doing with my clients and doing for my clients. I got a much better perspective and clarification in the way I'm presenting.
The biggest “AHA moment” I had was when Jennifer asked me what happens if someone doesn't work out. That prompted me to actually go through the way I was actually presenting what I do. I changed from an hourly rate to providing packages because it in those packages, it's very clear exactly what I'm going to do and how I'm going to do it. So that was a huge question that that made me really think about how I was approaching the way I present what I do.
Because I have restructured the way I'm presenting into packages, I'm getting more clients. They don't have as many questions and there they literally say “Okay I get it. I need you” and they're signing right on the dotted line right then and there. I'm getting a lot more paying clients. I have more time back because I'm spending less time having to re-clarify what I do and how I do it. It's out there with the words I've chosen and the way I've presented it.
I want to share how grateful I am to Jennifer for bringing things up to me that I didn't even think about. Knowing that I can choose my words carefully and the message that I put out there actually is true to who I am as a person and what my company stands for. So thank you for being that person and being insightful yourself to ask me the questions you need to ask in order for me to understand what I need to present to my clients.